Lays Dungeons and Dragons Food Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Lays Dungeons and Dragons Food Packaging
by PepsiCo Design and Innovation

Awarded April 15, 2024
CLIENT: PepsiCo
9.346

AY’s went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons and Dragons, Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement. The main character in our campaign was The Potato, a character in the movie And Yes An actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

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