Mirinda Global Refresh Beverage Packaging
by PepsiCo Design and Innovation
- Awarded April 15, 2024
- CLIENT: PepsiCo
- 3.826
Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
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