Mirinda Global Refresh Beverage Packaging
by PepsiCo Design and Innovation
- Awarded April 15, 2024
- CLIENT: PepsiCo
- 22.022
Mirinda Global Refresh is a beverage packaging design created for a carbonated soft drink brand. The packaging gives the brand a clearly updated and differentiated point of view within the carbonated soft drink category. The visual language is vibrant, modern and creative, developed with the tastes of a young, digital and highly visual audience in mind. The design also reflects the brand legacy of new and surprising fruity flavors. The renewed appearance aims to build greater awareness and to help the brand stand out in the current market.
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