Pepsi x Spotify Beverage Packaging

Pepsi x Spotify Beverage Packaging
by PepsiCo Design and Innovation

• Awarded April 15, 2024
• CLIENT: PepsiCo
• 7.675

Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.