Pepsi Big Football Event LTO Beverage Packaging

Pepsi Big Football Event LTO Beverage Packaging
by PepsiCo Design and Innovation

• Awarded April 15, 2024
• CLIENT: PepsiCo
• 117.626

Pepsi Big Football Event LTO is a limited time offer beverage packaging design created for a major football tournament held in Qatar in 2022. The packaging shows photographs of real football fans of different nationalities, capturing the intense joy felt during a match. Paint filters were applied to the images to recall the practice of face painting among supporters and to give an artistic look. Matching key visuals and animations extend the same graphic language. The intent is to link the brand with local football fans during the event.