Pepsi Super Bowl LVII Alumitek Beverage Packaging
by PepsiCo Design and Innovation
- Awarded April 15, 2024
- CLIENT: PepsiCo
- 17.964
Pepsi Super Bowl LVII Alumitek is a limited edition beverage bottle created for a major football event hosted in Phoenix, Arizona. The design draws inspiration from the surrounding desert landscape, known for its vast sky and distinctive flora and fauna. A vibrant gradient moves from black to purple to orange, recalling an Arizona sunrise. Printing capabilities were pushed to build a sense of depth. Silhouetted icons are placed across the desert scene of cacti and bushes, paying homage to local wildlife such as coyotes, snakes and birds.
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