Chilled Milk Packaging
by Kazuo Fukushima
- Awarded April 15, 2024
- CLIENT: Meiji China Investment Co.,Ltd.
- 2.427
Targeting young Chinese women, a premium strawberry milk inspired by Japanese recipes has been launched to evoke nostalgia. Made with 50% raw milk, it offers a perfect balance of sweetness and acidity for those aged 20-39. The product features stylish, portable packaging that leverages Japanese brand trust. Its design, with a white background and realistic strawberry illustrations, aims to provide a serene strawberry field experience, embodying freshness and luxury.
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