Chilled Milk Carton
by Kazuo Fukushima
- Awarded April 15, 2024
- CLIENT: Meiji China Investment Co.,Ltd.
- 2.279
To compete in China's high-end milk market, a unique technology created premium milk targets women aged 30-50, blending 100 percent raw milk with a nutrient-preserving concentration technology for rich flavor. The project redefines milk packaging, combining innovation and Japanese quality with a luxurious taste. The package's purple symbolizes nobility, enhanced by white and gold for elegance and quality, making the design distinctly memorable.
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