Atb Brand Identity

Atb Brand Identity
by Menghao Zeng

• Awarded April 15, 2024
• CLIENT: Shenzhen Chushan Design Culture Group Co., Ltd.
• 15.532

Atb is a brand identity created for a manufacturer of screen protectors, tempered glass and protective cases. The central symbol is a minimal gorilla figure whose facial contours also form the letter T, a reference to technology. The gorilla shape suggests strength and safety, while space and futuristic elements express the technical character of the brand. The logo is built on simple geometric forms. Two gorilla figures can be combined, and their expressions can be varied, so the identity adapts to many media and sizes.