Atb Brand Identity
by Menghao Zeng
- Awarded April 15, 2024
- CLIENT: Shenzhen Chushan Design Culture Group Co., Ltd.
- 3.906
The brand name Atb, representing All The Best, draws inspiration from a gorilla for its logo. To evoke feelings of safety and technology, the concept merges the gorilla with futuristic elements, creating a dual attribute gorilla totem. Addressing packaging needs across three categories: high end, trendy, and regular. The design incorporates a gorilla troop concept as visual anchors. These serve to maintain a consistent brand tone while introducing distinct stylistic attributes for each product category. The brand is committed to conveying concepts of safety, reliability, and cutting-edge.
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