C'est la vie Boutique Brand Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

C'est la vie Boutique Brand Identity
by WANG Fan

Awarded April 15, 2024
CLIENT: C'est la vie Boutique
2.378

This project is to design a visual system for a fashion boutique in Nanjing, China. The Nanjing sycamore tree is an iconic part of the city's landscape. Based on the concept of local design, this typical element was transformed into a dynamic sculpture installation, brand visual elements, and other forms. On this basis, the designers used 3D images as the graphic elements of the brand design, and the logo part was designed in a mix-up style to emphasize the brand's characteristics. The design scheme is from planar to spatial and static to dynamic, reflecting the localized design thinking.

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