Italian Pasta Brand Packaging

Italian Pasta Brand Packaging
by Olha Takhtarova

• Awarded April 15, 2024
• CLIENT: SOTB and D
• 2.748

The designer created a new brand of pasta, able to attract the attention of the main audience and at the same time to interest new customers. The visual style of Chefz Food is characterized by bright, contrasting colors and clear zoning. The design structure adapts easily to different contexts and conveys the brand's personality. The typography emphasizes the benefits of the packaging and key information. In addition, the designer developed a logo that defines the values, voice and character of the brand and ensures its personalization.