Journey to Lijiang Illustration

Journey to Lijiang Illustration
by Jijing Ju

• Awarded April 15, 2024
• CLIENT: Northeastern University of China
• 2.137

Journey to Lijiang illustrations cleverly use the image of a tile cat as the visual focus, closely connected to multiculturalism, creating a unique and emotional atmosphere, showcasing the magnificent natural relics and profound ethnic charm of Lijiang to the audience. Wa Mao not only serves as an emotional guide, but also carries the essence of Lijiang's traditional culture, and presents it in a modern aesthetic way, injecting new era connotations into Lijiang's humanities and natural culture.