Fruit Bar Snack Packaging

Fruit Bar Snack Packaging
by Olha Takhtarova

• Awarded April 15, 2024
• CLIENT: SOTB and D
• 15.269

Fruit Bar is a packaging design for a range of natural snack bars. The snacks are made from nuts, fruits and seeds, without artificial additives. Each variety, including apricot, figs, plum, dates and multifruit, is presented in a pack measuring 140 by 130 millimetres. Bright gradients in purple, orange, green, blue and red separate the varieties on the shelf. Illustrated characters represent each fruit and express energy and joy. An individual logo was created for each product to support quick recognition and give the brand a friendly image.