Fruit Bar Snack Packaging
by Olha Takhtarova
- Awarded April 15, 2024
- CLIENT: SOTB and D
- 2.298
The main task in developing the packaging for the Fruit Bar series was to create a positive and friendly image for the new snack brand. The design conveys energy and dynamism. Bright colors and a white background were chosen to emphasize contrast and cleanliness. Characters on the packaging radiate positivity and activity, enhancing the impression of the brand's vitality and well-being. Thanks to the carefully selected colors, logo, and characters, the packaging effectively communicates the essence of the product and attracts consumers.
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