Kweichow Moutai Sanhua Flying Apsaras Baijiu Packaging

Kweichow Moutai Sanhua Flying Apsaras Baijiu Packaging
by Yingsong Brand Design (Shenzhen) Co, Ltd

• Awarded April 15, 2024
• CLIENT: Kweichow Moutai Co.,Ltd.
• 33.657

Kweichow Moutai Sanhua Flying Apsaras is a packaging design for a Chinese baijiu spirit. The design uses the Flying Apsaras motif from the Dunhuang murals, an element also found in the brand trademark. The figure is hand painted in the style of ancient Chinese mural art and set on a bright yellow background, a color typical of the Dunhuang murals. The box is opened from the right side, and double-layered cloud-shaped decorations surround the bottle inside. The bottle is opened from the metal cap on top. The box is made of paper, and the bottle of ceramic and metal.