Y Design Visual Identity

Y Design Visual Identity
by Lin Hai

• Awarded April 15, 2024
• CLIENT: Yunnan Tech and Besiness University
• 2.004

Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric Y letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.