Boluo Dan Logo And Brand Design

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Boluo Dan Logo And Brand Design
by Guangzhou Cheung Ying Design Co., Ltd.

Awarded April 15, 2024
CLIENT: Guangzhou Cheung Ying Design Co., Ltd.
21.901

Boluo Dan is a millennium temple fair, recognized as one of the national intangible cultural heritages. The logo integrates traditional symbolic elements such as the main architecture of the South Sea Temple and the Chinese character Nan, alongside locally distinctive totems, extending the brand's artistic application. It incorporates the Eastern philosophical concept of Heaven as round and Earth as square, embodying both traditional charm and contemporary essence, effectively promoting the dissemination and development of folk culture.

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