Guotai Longjiu Zuncang Chinese Baijiu Packaging

Guotai Longjiu Zuncang Chinese Baijiu Packaging
by Yingsong Brand Design (Shenzhen) Co, Ltd

• Awarded April 15, 2024
• CLIENT: Guizhou Guotai Liquor Group Co., Ltd.
• 20.424

Guotai Longjiu Zuncang is a packaging design for a high end Chinese baijiu produced in the Chishui River area. The golden central pattern recalls the Chishui River crossing the Yunnan-Guizhou Plateau and a dragon moving through clouds. The ceramic bottle is shaped like an imperial jade seal and is closed by a metal cap from the top. Brocade, a traditional Chinese woven textile, forms the label and recalls the fabric of imperial dragon robes. Hand drawn dragon lines were converted into dot data for the loom. The bottle measures 90 by 90 by 215 millimeters.