Guotai Longjiu Zuncang Chinese Baijiu Packaging
by Ying Song Brand Design Co., Ltd
- Awarded April 15, 2024
- CLIENT: Guizhou Guotai Liquor Group Co., Ltd.
- 2.618
This is a high end product named Dragon, produced in the famous Baijiu producing area Chishui River. The golden visual center looks like the Chishui River flowing through the Yungui Plateau and also like a dragon moving through the clouds. Ceramics and brocade are two major inventions of China. Ceramic bottles are shaped like imperial jade seals, and brocade is used for wine labels, just like the fabric used to make emperor dragon robes, both reflect the nobility and scarcity of products.
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