Nai Yes Olive Oil Case And Bottle
by Antonia Skaraki
- Awarded April 15, 2025
- CLIENT: A|S Strategy, Branding & Communication
- 280
The Nai packaging redefines resilience and transformation by repurposing discarded marble into unique cases for premium olive oil. Inspired by Michelangelo's transformation of rejected marble into the iconic David, each package serves as a symbol of reinvention. The bold Νai, Yes in Greek, challenges the No, the negative forces of rejection, embodying the potential for second chances. This design not only protects its contents but also carries a social message of hope and individuality, demonstrating that what is often discarded can become an extraordinary inspiration for optimism.
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