Easygo Corporate Identity
by Xingyue Deng
- Awarded April 15, 2025
- CLIENT: Chengdu Mifang Culture Communication Co.,Ltd
- 324
The design integrates the directional meanings of the Chinese characters for up and down into a visual language that transcends linguistic boundaries. By emphasizing intuitive functionality through concise and culturally embedded forms, the design communicates effectively across different user groups. Its clear structure, vibrant tone, and playful interaction reflect thoughtful attention to usability and visual storytelling. Through symbolic representation and minimal aesthetics, the design delivers a distinctive and engaging user experience.
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