Infinite Borders Reshape The Three Kingdoms Brand

Infinite Borders Reshape The Three Kingdoms Brand
by Jieyu Hong

• Awarded April 15, 2025
• CLIENT: NetEase Games
• 495

Positioned as The Real and Passionate Three Kingdoms, facing the Three Kingdoms culture dating back 1500 years, it is essential to embody symbols representing the essence of the Three Kingdoms era. Extract visual elements with impressions of the Three Kingdoms era from pictographs and colors. By integrating modern typography and flat design, aim to imbue the overall design with a contemporary feel. To enhance the brand's uniqueness, Combine gameplay elements to extract brand graphics, forming a distinctive brand visual system based on color, graphics, and layout.