Packaging Design Award Winner.
Awarded for Good Packaging Design.
Their design starts from China's traditional culture and mahjong culture, and considers the current living habits and preferences of young people, combining mahjong culture with daily coffee. The novel coffee packaging promotes consumption and cultural dissemination. It is deeply loved by young people. Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.
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