Anthropology Chinese Textbook Graphics Design

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Anthropology Chinese Textbook Graphics Design
by Xu Tang

Awarded April 15, 2025
CLIENT: Biejing Lab
254

This is a key textbook in American universities, covering research methods, human evolution, and cultural development. The cover blends the letter A with the Chinese character for human, featuring an ape's leg and a modern human's leg to symbolize evolution and East-West fusion. This minimalist design highlights humanity's journey from primitive to modern, emphasizing growth in self-awareness and cultural development.

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Anthropology Chinese Textbook Graphics Design

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Anthropology Chinese Textbook Graphics Design

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Anthropology Chinese Textbook Graphics Design

Xu Tang

Designer of Anthropology Chinese Textbook Graphics Design

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Anthropology Chinese Textbook Graphics Design