Jorakay Pavilion 2024 Trade Fair and Exhibition
by Nontawat Charoenchasri
- Awarded April 15, 2025
- CLIENT: Ductstore The Design Guru Co.,Ltd.
- 556
Jorakay Pavilion 2024 drew inspiration from the grid pattern of a crocodile's belly, resulting in an abstract design that reflected the brand's architectural direction. Visitors could enter from all sides, with products displayed in a gallery-like setting, accompanied by LED screens, lighting, and music. This approach offered a different way of presenting products while supporting the brand's image. The green pavilion, representing Jorakay's products, provided an immersive experience that brought together architectural design and spatial storytelling.
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