Happy Olive Tree Identity Design

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Happy Olive Tree Identity Design
by Jaman Mehedi Adnan

Awarded April 15, 2025
CLIENT: DotBirth
116

Happy Olive Tree's rebranding introduces a vibrant, modular identity system called Happy Salads, inspired by organic food. Designed to reflect the natural richness of ingredients, this system allows elements to be mixed and matched like a salad, creating endless design possibilities. With 50 percent of Australians being of overseas ethnicity and valuing organic food, the playful rebrand aims to differentiate from dull competitors, offering a joyful visual identity that communicates consistently across various media platforms.

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