Meet in Arcadia Brand Image Design
by Xiaoming Meng
- Awarded April 15, 2025
- CLIENT: China Social Entrepreneur Foundation
- 153
The brand logo interprets the beauty of terraced fields in a minimalist and abstract way. Within the cascading terraces, the depicted Miao village landscape merges with the strokes of the Chinese character Mei (beauty). The final stroke transforms into a roof, creating a harmonious visual effect. This design not only conveys the core concept of beauty but also emphasizes the unique cultural and natural charm of the local countryside. As a result, the brand is not just a logo but has become an emotional connection and a place to aspire to.
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