Brown Brothers Wine Packaging
by Yiqi Tang and Zona Yuechen Guan
- Awarded April 15, 2025
- CLIENT: Brown Brothers
- 154
The limited-edition packaging was designed to capture the lively essence of celebrations and social gatherings. Vibrant colors and dynamic patterns were used to reflect the product's festive nature, creating a visual experience that attracts attention on the shelf. To enhance the consumer's connection with the product, innovative scented ink was incorporated, adding a sensory dimension that extends beyond the visual. This combination of striking aesthetics and multi-sensory appeal ensures the packaging not only stands out but also resonates emotionally with consumers.
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