Hj Lu Yinpiaolaohao Baijiu Packaging
by Sinong Wu
- Awarded April 15, 2025
- CLIENT: Hongji Lu Liquor Brand
- 532
Shanxi Province is one of the most important cradles of Chinese Baijiu culture. This product comes from Shanxi. The brand originated from the Ming Dynasty in 1529 and has a history and culture of over 500 years. The design inspiration comes from the regional characteristics of Shanxi (such as Taihang Mountains), classical architecture of the Ming Dynasty, and furniture; in color matching, color contrast is used to enhance the brightness and contrast of the box and bottle shapes, creating a visual impact. The design style is antique and brings consumers a kind of Eastern classical beauty.
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