The Goodness Co. Packaging Design

The Goodness Co. Packaging Design
by Ebru Sile Goksel

• Awarded April 15, 2025
• CLIENT: Studio Born
• 1.442

Goodness Bars redefine functional snacking with a design inspired by the sky's natural color transitions, aligning with the body's circadian rhythm. Each bar features a unique gradient reflecting different times of day, creating a seamless spectrum when placed together. This design enhances the appeal of functional ingredients, making them more desirable while redefining healthy snacking. By merging scientific credibility with emotional engagement, it transforms an intimidating ingredient list into a visually captivating and trust driven experience.