Snack Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Snack Packaging
by Kazuo Fukushima

  • Awarded April 15, 2025
  • CLIENT: Dali Foods
  • 152
The Snack packaging rebranding transforms the visual identity of Haochidian, a well established Chinese snack brand. The design emphasizes a modern, playful approach with bold typography, a smile icon symbolizing joy, and floating visuals that highlight the crispy texture. Unique color palettes differentiate each flavor for easy recognition and strong shelf appeal. Embossed details and spot UV printing add a tactile, premium touch, enhancing consumer engagement. Balancing tradition and modernity, the packaging appeals to both loyal and younger consumers.

The Snack packaging rebranding transforms the visual identity of Haochidian, a well established Chinese snack brand. The design emphasizes a modern, playful approach with bold typography, a smile icon symbolizing joy, and floating visuals that highlight the crispy texture. Unique color palettes differentiate each flavor for easy recognition and strong shelf appeal. Embossed details and spot UV printing add a tactile, premium touch, enhancing consumer engagement. Balancing tradition and modernity, the packaging appeals to both loyal and younger consumers.

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Good  Design

Snack Packaging

Good Design

Great Design by Shunji Yamanaka & fuRo

Snack Packaging

Great Design by Shunji Yamanaka & fuRo

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Snack Packaging

Snack Packaging

Kazuo Fukushima

Designer of Snack Packaging


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