Chinatown Rebranding Branding
by Bo Zhang
- Awarded April 15, 2025
- CLIENT: Bo Zhang
- 360
The new visual system for LA Chinatown should effectively represent and celebrate the cultural heritage of Chinatown Los Angeles. Design elements should bridge the old Chinatown's historical significance while embracing the new plaza's modernity and revitalization. Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles.
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