Playgo Camper Van Branding Project

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Playgo Camper Van Branding Project
by ChungSheng Chen

Awarded April 15, 2025
CLIENT: Tainan University of Technology/Product Design Department
11.927

Playgo is a brand identity created for a camper van modification service. The Playgo logo combines orange and black with curved typography to suggest exploration and reliability. The identity is applied to business cards, tote bags, envelopes, letterheads, folders, vehicle decals, a website and social media accounts. Guidelines define colour ratios, letter spacing and line thickness, and the logo has a minimum application height of 10 mm. The identity also supports an online quotation system and a physical display area that help users choose modification options.

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