Moutai Prince Packaging
by Kweichow Moutai-Flavor Series Spirits
- Awarded April 15, 2025
- CLIENT: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.
- 519
This packaging design focuses on aesthetic expression while exploring deep cultural connotations, infusing the product with rich cultural heritage and emotional value. The bottle presents an illustration named Timeless Heritage, meticulously embossed to enhance its 3D effect and visual layering. The golden hue of the liquor being poured by the deity symbolizes liquid gold, representing preciousness and refinement. The outer box features borders adorned with Ruyi motifs, cloud patterns, and an illustration of five cranes, collectively conveying wishes for longevity, prosperity, and health.
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