Doritos x Empirical Nacho Cheese Spirit Influencer Kit

Doritos x Empirical Nacho Cheese Spirit Influencer Kit
by PepsiCo Design and Innovation

• Awarded April 15, 2025
• CLIENT: PepsiCo Design and Innovation
• 22.472

Doritos x Empirical Nacho Cheese Spirit is an influencer kit created for a limited edition spirit infused with Nacho Cheese flavor. The Nacho Cheese flavor of Doritos is widely known and has been used in dips, popcorn and other products. In 2023, the flavor company Empirical presented Doritos with a new use for the flagship flavor: a Nacho Cheese infused spirit. The packaging introduces the unexpected pairing to media and online audiences. The limited release sold out in less than six hours and received national press attention.