Moutai Shengyue Flying Fairy Packaging

Moutai Shengyue Flying Fairy Packaging
by Yingsong Brand Design (Shenzhen) Co, Ltd

• Awarded April 15, 2025
• CLIENT: Kweichow Moutai Co.,Ltd.
• 130.385

Moutai Shengyue Flying Fairy is a packaging design for a Chinese baijiu liquor. The design draws on the Flying Fairy figures painted in the Dunhuang murals, in particular the music god in Cave 401 of the Mogao Grottoes, shown holding a sheng instrument with a graceful posture. The main color is crimson yarn, a traditional Chinese color, and the metal bottle cap pattern is made with a traditional enamel technique. The box opens from the right side and holds a two layered cloud pattern structure inside. The set measures 140 by 105 by 280 millimeters and uses paper, ceramics and metal.