Cheetos Cheesy Verse 2024 Immersive Experience
by PepsiCo Design and Innovation
- Awarded April 15, 2025
- CLIENT: PepsiCo Design and Innovation
- 18.014
Cheetos Cheesy Verse 2024 is an immersive exhibition experience created in Mexico City. The third edition of the project opened in July 2024 and was presented by the brand character Chester Cheetah. The design invites visitors to explore ten separate experiences, each linked to a different Cheetos snack, including Torciditos, Bolitas, Colmillos, Flamin Hot, Poffs and Popcorn. Every space has its own theme and character. Entertainment, fashion and food are the three central themes of the whole design.
Learn More