Pepsi Diner Milan 2024 Experiential
by PepsiCo Design and Innovation
- Awarded April 15, 2025
- CLIENT: PepsiCo Design and Innovation
- 18.566
Pepsi Diner Milan 2024 is a pop-up diner interior created as a temporary brand space in Milan. The design brings the New York diner concept to Europe, as the first activation of the diner outside the United States. The interior applies the new Pepsi logo and visual identity system. References to Italian pop culture, including soccer and music, are used within the space, and programming with Italian celebrities was curated for guests. The aim was to connect with European audiences by including local culture in the brand story.
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