Yumyum Visual Identity Rdesign
by PepsiCo Design and Innovation
- Awarded April 15, 2025
- CLIENT: PepsiCo Design and Innovation
- 12.441
YumYum is a packaging design for sausage rolls sold in Nigeria. The design draws inspiration from the colorful and busy markets of the country. Bright colors are used across the pack, including an intense yellow for the logotype. Bold, oversized typography is applied to the slim package, so the name stays visible. A window in the packaging shows the snack inside. The packaging is intended for people who move quickly through the day and look for a simple food option.
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