Samarqand Baklava Qazvin Packaging Design

Samarqand Baklava Qazvin Packaging Design
by Sajad Izadi

• Awarded April 15, 2025
• CLIENT: Hekayat Qand Parsi
• 263

Qazvin Baklava is one of the traditional sweets of Qazvin city. This pastry is made from edible nuts such as pistachios, almonds, cashews, walnuts, and hazelnuts, with ground pistachios being its main ingredient, giving it a distinct green color. The primary brand archetype is the Caregiver, chosen for its key traits of generosity and health promoting qualities. Another archetype is the Sage, symbolizing a wise, knowledgeable, and learned figure, someone who believes in knowledge and uses it to create health based products.