Guijiu 20 Baijiu Packaging

Guijiu 20 Baijiu Packaging
by Heijie He

• Awarded April 15, 2025
• CLIENT: Guizhou Guijiu Group Co., Ltd
• 133.406

Guijiu 20 is packaging for a Chinese baijiu spirit. The bottle joins a round top with a square body, a form linked to traditional ideas of harmony. Relief patterns of butterflies, phoenixes, birds and fish are drawn from the traditional motifs of ethnic groups in Guizhou, China. Annual ring lines and terrace lines refer to ageing and to the local landscape. The bottle is made of high-transparency glass with a metallic cap, and a surface treatment gives the glass a ceramic-like texture at a lower cost. The square body also improves grip.