Kweichow Moutai Baijiu Packaging

Kweichow Moutai Baijiu Packaging
by Meijie He

• Awarded April 15, 2025
• CLIENT: Moutai Industrial Design Center
• 499

During the Tang dynasty, China and Japan participated in frequent cultural exchanges. Numerous Japanese ambassadors, exchange students, and monks traveled to the Tang dynasty to study, which had a profound impact on Japan. This influence extended beyond politics, economics, and culture to include aesthetics, philosophy, education, and various other fields. The product design reflects the unique cultural aesthetics of both countries, emphasizing this distinctive feature that sets it apart from standard product packaging.