Su Jiu Dong Po Baijiu Packaging
by Meijie He
- Awarded April 15, 2025
- CLIENT: Jiangsu Shuanggou Distillery Co., Ltd
- 141
Taking cultural transformation and craft innovation as its core, this project focuses on the poetry of Su Shi and theatrical elements to design a series of cultural liquor bottles inspired by his works. Su liquor promotes traditional Chinese culture, embodies the spirit of Dongpo, and advocates for cultural confidence. By using Su liquor as a foundational element, the project creates the Su Dongpo souvenir liquor, which further contributes to the cultural identity of Yanghe and enhances the overall brand consumption experience.
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