CNY Design For The Year Of The Snake Milk Packaging

CNY Design For The Year Of The Snake Milk Packaging
by Li Huang

• Awarded April 15, 2025
• CLIENT: Mengniu Gaoke Fresh Dairy Products
• 175

The limited edition packaging for Shiny Meadow 2025, themed around the Year of the Snake, features an innovative champagne bottle profile, a gold foil closure, and an interactive double-layer labeling system. The top layer of the label exhibits a snake pattern that can be lifted without damage, unveiling a hidden blessing phrase on the lower layer. Traditional Chinese zodiac symbols is transformed into a consumption ritual, while the streamlined grip design of the bottle enhances the experience of drinking fresh milk, making it culturally enriched and engagingly anticipated.