Shengquan Beer Packaging

Shengquan Beer Packaging
by Ningbo Mebox Brand Design Co., LTD

• Awarded April 15, 2025
• CLIENT: China Resources Snow Breweries (China) Qinghai Sales Branch
• 129

This packaging design harmonizes traditional Tibetan motifs with modern aesthetics, forging a fresh product identity. It visually articulates the essence of Kunlun Mountain and the purity of glacial water, enhanced by auspicious patterns to resonate with consumers seeking authenticity and natural harmony. This synthesis of cultural symbolism and visuals embodies the brand vision and cements its positioning in the beer sector. The design celebrates and preserves Tibetan heritage, helping to raise awareness of the regional culture while balancing environmental protection and social impact.