Ruyi Dim Dong Baking Shop
by Hong Jia Min
- Awarded April 15, 2025
- CLIENT: Jijia Brand Creative Studio
- 101
The logo reconstructs Eastern aesthetics through semiotic minimalism, with the scroll cultural continuity and half opened gift box interactive exploration serving as core metaphors. It deconstructs the Chinese characters Ruyi The right stroke of Ru transforms into an unfurling silk scroll Yi sheds its left radical, leaving a geometric Li resembling a gift mid unwrapping, capturing the moment of revelation.The seal stamp pays homage to both artisan imprint traditions and scholarly colophon elegance.
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