Packaging Design Award Winner.
Awarded for Good Packaging Design.
Elixir is packaging created for a 20 year old Port wine. The design presents the wine as a concentrated extract that has been carefully preserved, recalling the legend of Casillero del Diablo, in which a fortified wine is guarded by the Devil. The letter X acts as a seal and signature. The front label is printed on dark grey self-adhesive paper with a fabric texture, using ten special colors, gold foil, embossing and varnish. The rigid double door box holds a drawer with a stopper for use after uncorking. A red satin ribbon recalls the history of the brand.
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