Heritage Wrap Beverage Packaging

Heritage Wrap Beverage Packaging
by Kazuo Fukushima

• Awarded April 15, 2026
• CLIENT: Meiji China Investment Co.,Ltd.
• 17.569

This beverage packaging design reinterprets a classic black tea latte through a contemporary graphic expression. Traditional ornamental motifs are abstracted into a continuous wrap pattern that enhances visibility from all angles while creating a rhythmic visual flow. A structured central label establishes clarity and hierarchy, balancing decorative richness with legibility. The design delivers a refined yet approachable presence, ensuring strong shelf recognition and visual consistency across diverse retail environments.