Nanpi Hardware Brand Identity

Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.

Nanpi Hardware Brand Identity
by sxdesign

Awarded April 15, 2026
CLIENT: Nanpi Hardware
14.795

Nanpi Hardware is a brand identity created for a metalworking cluster in Nanpi County, Hebei, China. The mark combines a square and a circle drawn with tangent geometry. The resulting form reads as a gate and also as a target reticle, expressing focused precision. The positive space suggests the letter N, and a calibrated slit reveals the letter P in the negative space. A two parameter study generated 147 variants, each tested for clarity at 10 mm. The geometry also supports a three dimensional totem whose key views match the flat logo.

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