Taoxichuan Visual Design

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Taoxichuan Visual Design
by Wu Yao

Awarded April 15, 2026
CLIENT: Jingdezhen Ceramic Culture Tourism Holding Group Co., Ltd.
7.692

Taoxichuan is a scroll illustration created for a ceramic culture district in Jingdezhen. The illustration presents 600 years of porcelain history and the development of the district in one continuous composition. A flat painting style and bright colors build a fantasy porcelain forest in which plants, porcelain and figures are blended. Three original characters, the Kiln God, the Wine God and the Sea God, appear along the route. The vector artwork is layered for flexible cropping and prepared in both CMYK and RGB. The scroll also works as a narrative map that guides visitors.

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