Peltolan Blue Cheese Innovative brand and packaging design

Peltolan Blue Cheese Innovative brand and packaging design
by Packlab

• Awarded April 15, 2014
• CLIENT: PACKLAB
• 13.958

The ''Slice of Finnish Nature'' was a narrative taken literally and transferred to the stackable structure that forms a birch tree – an approach, which offers impressive merchandising opportunities which instantly differentiated the brand. The front of the packaging communicates natural refined wood, which suggests the refinement of the cheese making process. Within the natural wood grains there are hidden illustrations details, which once discovered adds to the story that consumers embrace by inviting this product to their homes.