Bragazzis Olive Oil and Vinegar Typographic Excellence

Bragazzis Olive Oil and Vinegar Typographic Excellence
by Packlab

• Awarded April 15, 2014
• CLIENT: PACKLAB
• 11.860

Bragazzis is a fine Italian food retailer in the North of England, that has been in the industry for three family generations. Despite of the long company history, Bragazzis as a brand was lacking an identity. PACKLAB incorporated direct product symbolism within a modern minimalistic design, that works jointly to deliver distinct shelf presence for the range of brand name products. The new identity boldly communicates the purity and premium quality of the products, while positioning Bragazzis as an upscale brand with maturity and vision.