Spain I Need You Spanish wine series
by Valerii Sumilov
- Awarded April 15, 2016
- CLIENT: SHUMI LOVE DESIGN (TM)
- 10.677
The basis for our concept is an emotional element. The developed naming and design concept are aimed at the customer’s feelings and emotions, they serve the purpose of stopping the person right next to the needed shelf and making them pick it from the multitude of other brands. The entire marketing strategy and brand promotion will be based on the exact same positive emotional associations, making the brand more attractive.
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